Why gender-neutral language improves recruitment ads
As a recruiter or line manager, you want to be able to select from a shortlist of quality candidates. In order to achieve this, you’ll need a recruitment process that attracts from the widest pool of talent. However, if this process doesn’t feature language that reflects gender-neutrality in your job ads, you are already losing good people before they even apply. This article explains why gender-neutral language matters in recruitment ads – and includes details of how to get our new guide ‘How to write a gender-neutral job advert’.